IN SHORT - PREPARE TO BE SURPRISED AND DELIGHTED. 

YES, IT’S INSTANT, BUT NOT AS YOU KNOW IT. 

HOW MUCH DOES IT COST PER SERVE?

• $1.75 per serve for the Jar
• $2.60 per serve for the Sachet pack

WHAT SHOULD I EXPECT FROM A CUP OF RR INSTANT?

• You’re probably not going to swap your lines in the book at your local RR for a jar of our instant, but it’s a tasty and convenient compromise. 
• It will taste rich and delicious, closer to what you’d expect from a stovetop Moka pot than the age-old instant we love to hate.  
• If you don't know your brew ratio from your backside, this brew is for you. 
• Forget worrying about if you’re over or under-extracting, we’ve dialled the extraction and brew, you just need to stir and sip. 

WHY DOES IT COST MORE THAN THE SUPERMARKET STUFF?

• We use the same quality coffee that goes into every cup served in our stores
• A small amount goes a long way, just 3g is the equivalent of a standard shot
• We’ve taken the extra brew steps, including carefully brewing and extracting the very best from our blend, evaporating and freeze-drying at peak freshness then packing. This is where the extra cost comes in. 
• A jar is 20 servings, so it's a similar equivalent amount of espresso doses in a 500g bag of beans. 

WHY SHOULD I BUY THIS OVER THE CHEAPER SUPERMARKET STUFF?

• We’re comparing apples with oranges here, it really is a totally different product
• Our instant uses specialty green beans, our Brown Lightning blend to be exact. Most of the instant coffee producers you find in the supermarket use low-quality beans, often of the Robusta variety which might be bold, but are definitely not tasty. 
• The brewing/extraction process is worlds apart. We’ve dialled the extraction to capture the best out of our brew.
• Our instant is 100% coffee, there are no fillers to fluff it up and make it appear more substantial. You’ll also notice on the cheap instant they often don’t have a recommended serving size and you have to jam a lot in to get any flavour.
• Trust us, you’ll taste the difference.

HOW IS IT MADE?

• The coffee is roasted and blended by us, the same blend as our flagship espresso blend Brown Lightning

• It's all processed locally in NZ in partnership with the good guys at NewGround
• The coffee is carefully ground and brewed, the water is slowly evaporated to not burn or compromise flavour. 
• It’s freeze-dried locally, little-known fact is that NZ produces some of the best freeze-dying equipment in the world. 

HOW MUCH DO I USE?

• The small container isn’t because we’re being frugal, this stuff is potent! We recommend 3g per serving, which is only a teeny teaspoon, but adjust to your tastes.

WHO/WHAT IS IT FOR?

• Tuck some in your suitcase for your next OE
• Take them camping or tramping to keep your pack light
• Leave one on your desk or on the workshop bench
• On the boat for your fishing trips
• In the car for roadies or after a surf
• Leave a sachet in your wallet in case of emergencies.
• Great gift for the adventurer
• Perfect gift for the coffee-loving tired new parent 

HOW CAN YOU USE IT?

• However you like! Hot or cold, milk or water.
• We find it mixes best into hot water, you can make a slurry with hot then add the milk/water of your choice. 
• Mix with hot milk to get pretty darn close to a flat white. 
• Makes a tasty milk-based iced coffee
• Use in place of espresso in your favourite coffee cocktails
• Add to baking recipes

WHAT IS THE STAFF PRICE?

Jar $25

Sachet pack $10

*We don’t have great margins on this product as it isn’t produced in-house, staff are not entitled to standard staff discounts for these products at this time. 

WHERE IS IT MADE?

• Right here in NZ
• Roasted by us and produced by a trusted partner

HOW LONG DOES IT LAST?

• We’re sure the guys at NASA would agree that this is space food, so it will last a long time. Once packets/jars are open however they are exposed to air and can soak up moisture and solidify We recommend it to be used in 6-8 weeks, but if it crusts up a bit it's still good! 

BENEFITS OF INSTANT?

• Great coffee made easy
• Consistent, tasty brewing every time
• No equipment needed
• Long shelf life
• Travel friendly
• If your kid is old enough to boil a jug, they can now make you a great cup of RR. 
• Your new backpack barista